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Old Skool, New Rules: Vans Reimagines an Icon for the Next Generation Vans hasn't lost its grip on the underground. When Style 36, aka the ever-popular Old Skool silhouette, first debuted in 1977, it became a part of a ubiquitous uniform for skateboarders and punks. When the brand sponsored Warped Tour in 1996 and thereafter, it tapped into the zeitgeist of punk rock, grunge and pop-rock, forming a kinship with musical subcultures that, in part, fed the rise of hip-hop's new wave movement. And now, with the launch of the Premium Old Skool Music Collection, Vans pa...
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